ABCC’s Remarkable Breast Care Awareness Campaign: A Resounding Success

4 December 2022

We’re thrilled to share the incredible success of our recent breast care awareness campaign, a collaborative effort with Palace Cinemas and the British Film Festival Presented by Palace. The results have exceeded our expectations, igniting a movement of support for breast health.

Thanks to the unwavering support of our community, Australian Breast Care Centre (ABCC) raised an impressive $31,000 through our fundraising initiatives. Our campaign left an indelible mark, reaching a staggering audience of over 300,000 individuals through our impactful cinema advertising. The campaign’s impact has been resounding, echoing our commitment to breast care awareness.

Partnerships are the heartbeat of progress, and we’re proud to have GeneType as one of our esteemed ABCC ambassadors. GeneType epitomizes innovation, emerging as Australia’s latest frontier in assessing breast cancer risk. This technology transcends the bounds of traditional family history, offering a comprehensive insight into an individual’s lifelong breast cancer risk.

Imagine our delight as Channel 7 News stepped into our journey, capturing the essence of our pioneering strides. Last week, they visited our facilities to delve into the realm of GeneType. This genetic marvel magnifies our understanding, equipping women with insights that surpass mere family history.

GeneType’s significance resonates in its comprehensive approach. Genetic technology harmonizes with breast density and family history, culminating in a profound assessment of an individual’s breast cancer risk. Early detection becomes a beacon of hope, guiding us towards personalized breast management for vibrant lives.

ABCC’s maiden campaign emboldened our cause, championing breast care awareness. We extend our gratitude to every supporter, every advocate, who illuminated the path towards a healthier future. Your generosity and commitment have propelled us toward remarkable achievements.

Stay attuned to the channels of news as our story unfolds. Channel 7 News will illuminate our shared narrative, offering a glimpse into GeneType’s transformative power and our collective journey towards a healthier tomorrow.